A few days after opening, Eataly’s Bierreria, the new rooftop beer garden with a bird’s eye view of the Flatiron, gave way to an event to announce the new Food and Wine MBA at Alma Graduate School at the University of Bologna. There was a panel with Italian food personality, Lidia Bastianich, and the owner if Eataly, Oscar Farinetti. But it was Fabio Parasecoli, the coordinator of the New School Food Studies Program, who best summarized the marriage between the MBA and Food and Wine. ”How do we manage to brand–to promote– to understand the value of food…Consumers are interested in understanding stories, histories…What do I buy when I buy this food? How do I create an industry around this tradition?” And so, since it’s always a good time to recreate oneself, which can best be done through travel and school, the curious should consider and if interested, apply for one of the ten full-scholarships that are currently being offered, for this one-year immersion program. Deadline is July 15th. Apply here.
