Located at 33 East 20th Street, but never advertised, this Moore Brothers Wine Company is the third of its kind. The work of Gregory Moore, who spent twenty years as the sommelier and GM of Le Bec-Fin in Philadelphia, Moore Brothers Wine Company began in Pennsauken, New Jersey, before Moore opened another in Wilmington, Delaware, and finally a third in Manhattan in 2006.
The air that one breathes upon entering the store isn’t air conditioned for summer time’s sake, but rather temperature controlled all year round. Maintained at 56 degrees, the temperature at which all wine is both stored and shipped (yes, you read me right), it’s immediately evident that this operation is all about the love of wine.
Introduced to the store’s manager Ecco Adler, by my friend Mark, I had the opportunity to learn a little about Moore Brothers’ relationship with wine. Specializing in artisan produced wines from France, Italy, and Germany, MB purchases only estate grown wines; their selections based on their established relationships with the leading producers of each zone. Unlike other shops who may base their purchases on the mercurial tastes of the commercial market, MB engages directly with all of their wine makers, who produce anywhere from 4,000 to 8,000 cases a year, and their wines.
There’s a tasting room upstairs, where classes, non-profit events, and talks are sometimes held (often by the actual producers of their in-house wines). And though MB doesn’t advertise, they do rely on wild-fire word of mouth.
Those with little ones in tow will appreciate the children’s playroom in the back, though surely their fun can’t come close to that of mom or dad when busy perusing such fine wines.
[Where: 33 East 20th St., New York, NY 10003]