Thursday morning led me back to VINO2010 at the Waldorf for a panel presentation titled, “Virtual Vino, Millenials and Social Media DECANTED!” The room was standing room only, and for weeks, there’d been a twitter buzz about sending questions for the panel–live. And while some of us (self included) sing-sang for our supper by tweeting (and blogging) about the event, our twitter posts (@VINO2010) did (and do still) run live on their website. Following in the steps of Twit & Spit, this social media experiment actually helped generate a sense of community, both online and in-life, and it inspired discussion of what’s happening now and next.
While our tweets ran live, it took a while for the website to get up and running on the panel screen. And if you like, you can watch the entire discussion here where if you look closely, you’ll see that the tweets were simply movement on the screen, much too small to be read by anyone present and therefore more of a prop than a part of the dialogue in the room. That said, the postings did engage many who were not present, and so, the discussion grew.
Anthony Dias Blue, who just last year referred to bloggers as “bitter, carping gadflies who, as they stare into their computer screens and contemplate their dreary day jobs, let their resentment and sense of personal failure take shape as vicious attacks on the established critical media” was the moderator for the event. (Check in with Dr. Vino, who takes on Dias Blue here.) And so I guess it’s no surprise that he introduced himself as a “dinosaur” and as “a child of traditional media”, which was only confirmed when he warned the audience that they should get their questions in quick because “you’re going to be drowned out by twitterers from God knows where…”
The participants included: Doug Cook of TWITTER, Alder Yarrow of Vinography, Susannah Gold of Avvinare/Vigneto Communications, Steve Raye of Brand Action Team, and Susanna Crociani of Azienda Agricola Crociani. The talk was engaging. And here, is some of what we learned:
*Social media has over taken porn as the #1 activity on the web
*Wine consumption has grown steadily in the US for the past 11 years
*Those of the Millennial Generation (ages 21-30) and of Generation X (31-44) continue to spend more $$ on wine
*Millennials spend 2-8 hours online daily, and they have been noted to bypass beer in favor of imported wines
*There are 350 million users on Facebook, which if a nation would be the 3rd largest country after China and India
*5% of bloggers in Italy are wine producers
*Because R. Parker’s reviews are not FREE, they are not on Google’s index
*According to Alder Yarrow, the internet has caused a “disaggregation of audiences”, which outlets now have to buy back; and that THIS is what we are looking at over the next 10 years.